The Aesop Mile-End Store Was Designed by Montreal's Naturehumaine
Rebecca Byers — March 10, 2016 — Art & Design
References: retaildesignblog.net
The recently opened Aesop Mile-End boutique is an intimate retail experience that blends earthy materials to create a truly unique atmosphere. The relaxing space carries the brand's entire cosmetic and haircare range.
Designed by Montreal's own Naturehumaine in collaboration with the Aesop in-house design team, the Aesop Mile-End store is generally centered around the theme of movement, a motif that references the neighborhood's history as being a place that different waves of immigrants settled over a 100-year period.
As per usual in Aesop retail concepts, the space is centered around a monolithic demonstration sink that has been covered in local limestone. Patrons interested in testing out any of the innovative Aesop skincare line can do so at the sink.
Designed by Montreal's own Naturehumaine in collaboration with the Aesop in-house design team, the Aesop Mile-End store is generally centered around the theme of movement, a motif that references the neighborhood's history as being a place that different waves of immigrants settled over a 100-year period.
As per usual in Aesop retail concepts, the space is centered around a monolithic demonstration sink that has been covered in local limestone. Patrons interested in testing out any of the innovative Aesop skincare line can do so at the sink.
Trend Themes
1. Movement-inspired Retail Design - Opportunity to create retail spaces that reflect and pay homage to the history and culture of the surrounding neighborhood, drawing in and engaging consumers.
2. Intimate Retail Experience - Opportunity to create small, personalized retail spaces that create a unique experience for patrons while carrying a full range of products.
3. Innovative Product Testing Stations - Opportunity to design interactive, engaging demo areas in retail spaces that allow patrons to try out new products in a fun and engaging way.
Industry Implications
1. Retail - Designing retail spaces that reflect and honor the local culture while providing a small, personalized experience for patrons.
2. Skincare and Haircare - Creating a unique and immersive experience for patrons to test out and purchase the latest in innovative skincare and haircare products.
3. Architecture and Interior Design - Partnering with retail brands to create personalized, iconic retail spaces that reflect the brand's ethos and engage the consumer on a deeper level.
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