Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,710 inspiring examples.
Trend Reports
Discover why 1,283 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,117 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,283 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,117 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,231 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,710 cutting edge ideas.

Facial Priming Waters

Clean the Sky - Positive Eco Trends & Breakthroughs

Smashbox's Camera Ready BB Water contains SPF 30

— March 11, 2016 — Fashion
The Camera Ready BB Water by Smashbox is an expert priming solution for makeup buffs looking for another step in their morning beauty routine. The ultra-light BB Water is best described as a compromise between traditional BB creams and a very light tinted moisturizer.

Described by the brand as a "featherweight" formula, the five-in-one Camera Ready BB Water from Smashbox primes, perfects, hydrates, protects and controls the production of excess oil. Containing 30 SPF, the BB Water offers a demi-matte finish and leaves skin looking natural and smooth. An oil-free formula that still succeeds in delivering adequate moisture, the product has a "liquid silk" texture and works to minimize the appearance of pores while preparing the skin for the application of makeup and is available through Sephora.
Trend Themes
1. Featherweight Formulas - Opportunity for creating lightweight and multi-functional beauty products that offer priming, hydrating, and protective benefits.
2. Demi-matte Finish - Potential for developing makeup products that provide a natural and smooth finish without excessive shine or oiliness.
3. Liquid Silk Texture - Innovation possibilities for skincare and makeup products that offer a luxurious and silky texture for enhanced application and sensory experience.
Industry Implications
1. Beauty and Cosmetics - Opportunity for brands to create cutting-edge priming waters that cater to the demands of makeup enthusiasts seeking multi-functional and lightweight products.
2. Skincare - Innovative prospects for skincare brands to develop priming waters that offer moisturizing, pore-minimizing, and protective properties for a smooth and prepped canvas.
3. Retail - Potential for retailers like Sephora to curate and offer priming waters with unique formulations that cater to consumers' growing interest in primer-based beauty routines.
2.1
Score
Popularity
Activity
Freshness