FaceCake's AR Makeup Platform Applies Makeup Without a Selfie
Malika Renee Butss — March 8, 2016 — Fashion
FaceCake and Cargo cosmetics have teamed together to add an augmented reality makeup platform to FaceCake's roster. Following FaceCake's augmented reality jewelry tool, this makeup platform allows users to apply virtual makeup in real time.
Unlike most augmented reality tools, FaceCake's makeup platform doesn't require the use of a still photo. The tool is built on a no-hassle policy and does not require an app download either. FaceCake's latest innovation was designed with HTML5 and JavaScript so that users can try this virtual makeover right on their browser if they have access to a webcam.
Spotlighting Cargo cosmetics, this makeup platform allows users to browse the brand's wide range of products before making a purchase.
Unlike most augmented reality tools, FaceCake's makeup platform doesn't require the use of a still photo. The tool is built on a no-hassle policy and does not require an app download either. FaceCake's latest innovation was designed with HTML5 and JavaScript so that users can try this virtual makeover right on their browser if they have access to a webcam.
Spotlighting Cargo cosmetics, this makeup platform allows users to browse the brand's wide range of products before making a purchase.
Trend Themes
1. Augmented Reality in Makeup - Disruptive innovation opportunity: Develop advanced AR technology that accurately applies virtual makeup in real time without the need for a still photo or app download.
2. Virtual Makeup Try-on - Disruptive innovation opportunity: Create user-friendly virtual makeup try-on platforms that utilize HTML5 and JavaScript, allowing users to experiment with different makeup looks on their browsers with the help of a webcam.
3. AR Cosmetic Shopping - Disruptive innovation opportunity: Build augmented reality platforms that enable users to virtually browse and experience a wide range of cosmetic products before making a purchase decision.
Industry Implications
1. Beauty and Cosmetics - Disruptive innovation opportunity: Integrate augmented reality technology into beauty and cosmetics industries to enhance the consumer experience and streamline virtual makeup application and shopping processes.
2. Technology and Software Development - Disruptive innovation opportunity: Merge HTML5, JavaScript, and augmented reality capabilities to create innovative software solutions that revolutionize virtual try-on experiences and improve accessibility.
3. E-commerce and Retail - Disruptive innovation opportunity: Incorporate augmented reality tools into e-commerce platforms to provide customers with realistic virtual shopping experiences, boosting engagement and facilitating informed purchase decisions.
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