Bobbi Brown Cosmetics Hosted an Afternoon Tea for Their 25th Anniversary
Rebecca Byers — March 1, 2016 — Marketing
References: eventmagazine
This glitzy beauty event recently took over Balthazar in London's upscale Covent Garden district. Bobbi Brown Cosmetics has teamed up with the London version of New York City's French brasserie Balthazar for a series of immersive high tea sessions infused with a makeup and beauty twist.
The unique teatime series will last until the end of September 2016 and is available for public bookings. The adapted high tea experience will feature the usual assortment of sandwiches, scones, tea and will even include a custom ‘Bobbi’s Party Cocktail.’ The traditional cakes used in the high tea experience have been replaced by replicas of some of the most popular products in the Bobbi Brown Cosmetics range. For example, a redcurrant and lemon posset macaron makes up a replica of the Pot Rouge For Lips & Cheeks.
The unique teatime series will last until the end of September 2016 and is available for public bookings. The adapted high tea experience will feature the usual assortment of sandwiches, scones, tea and will even include a custom ‘Bobbi’s Party Cocktail.’ The traditional cakes used in the high tea experience have been replaced by replicas of some of the most popular products in the Bobbi Brown Cosmetics range. For example, a redcurrant and lemon posset macaron makes up a replica of the Pot Rouge For Lips & Cheeks.
Trend Themes
1. High Tea Beauty Events - Expanding on the concept of high tea, beauty brands are hosting immersive events that combine makeup and beauty experiences with traditional teatime.
2. Product Replica Cakes - Beauty brands are creating replica cakes of their popular products to enhance the high tea experience and create a unique visual element.
3. Collaborations with Restaurants - Beauty brands are partnering with upscale restaurants to host high tea events, combining their brand identity with the establishment's ambiance.
Industry Implications
1. Beauty - Beauty brands can explore hosting high tea events to create an immersive experience for their customers and showcase their products in a unique way.
2. Food and Beverage - Restaurants can collaborate with beauty brands to offer themed high tea events, appealing to a wider range of customers and creating new revenue streams.
3. Hospitality - Hotels and other hospitality establishments can partner with beauty brands to host high tea events, providing a unique experience for guests and attracting a new audience.
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