The Ruby Rose Urban Decay Collab Markets Her as "Most Addictive New Vice"
Meghan Young — March 3, 2016 — Pop Culture
References: urbandecay & refinery29
The Ruby Rose Urban Decay partnership is a match made in heaven. Dubbed the Most Addictive New Vice by the brand, the Orange Is The New Black actress has the perfect rock-and-roll edge to complement its own aesthetic. Not to mention that she's not only incredibly gorgeous, but relatable as well.
Open about her own gender fluidity amongst other things, the brunette beauty says, "Urban Decay believes in supporting individuality and personal self-expression — two values I hold very dear — because everyone deserves the freedom to explore their personality and discover their true selves." At once hard and soft, the resulting Ruby Rose Urban Decay campaign is bound to be an amazing one, which is saying a lot coming off of Gwen Stefani.
Open about her own gender fluidity amongst other things, the brunette beauty says, "Urban Decay believes in supporting individuality and personal self-expression — two values I hold very dear — because everyone deserves the freedom to explore their personality and discover their true selves." At once hard and soft, the resulting Ruby Rose Urban Decay campaign is bound to be an amazing one, which is saying a lot coming off of Gwen Stefani.
Trend Themes
1. Celebrity Collaborations - Businesses can look for opportunities to collaborate with popular celebrities and leverage their relatability and style to attract customers.
2. Gender Inclusivity - Companies that promote and support gender diversity can create products and campaigns that resonate with a wider, more diverse consumer base.
3. Rock-and-roll Aesthetic - Creating products or campaigns that embrace a bold, edgy aesthetic can attract consumers looking for bold and expressive ways to showcase their personality.
Industry Implications
1. Cosmetics - Cosmetics brands can partner with celebrities to create unique and eye-catching campaigns that appeal to a wide range of consumers.
2. Fashion - Fashion brands can explore collaborations with celebrities who have distinct and recognizable styles to create collections that allow consumers to showcase their own personality.
3. Entertainment - Entertainment companies can leverage the popularity and relatability of celebrities to create new and exciting content that resonates with diverse audiences.
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