This Cosmetics Line is Primarily Designed for Darker Skin Tones
Katherine Pendrill — March 24, 2016 — Fashion
Grammy Award-winning singer Kelly Rowland is releasing a cosmetics collection that is primarily designed for darker skin tones. Not all makeup collections are inclusive, meaning consumers with certain skin tones often struggle to find products in the right shade. Now Rowland is looking to fill this gap in the makeup market by designing her own line of inclusive cosmetics.
The new collection is part of a collaboration between Rowland and her makeup artist Sheika Daley. While the collection will feature shades for women of all backgrounds, there will be a specific emphasis on providing products for women with darker skin tones. While details about the new collection are scarce, Rowland's project demonstrates a push to bring greater diversity to the makeup counter.
The new collection is part of a collaboration between Rowland and her makeup artist Sheika Daley. While the collection will feature shades for women of all backgrounds, there will be a specific emphasis on providing products for women with darker skin tones. While details about the new collection are scarce, Rowland's project demonstrates a push to bring greater diversity to the makeup counter.
Trend Themes
1. Inclusive Makeup Collections - A trend towards creating cosmetics lines specifically designed for people with darker skin tones to address the lack of inclusive options in the makeup market.
2. Diversity in Cosmetics - An increasing emphasis on bringing greater diversity to the makeup industry by offering a wide range of shades for women of all backgrounds.
3. Collaborations in Beauty - A trend of collaborations between celebrities and makeup artists to develop inclusive makeup collections and fill the gaps in the market.
Industry Implications
1. Beauty and Cosmetics - The beauty industry is positioned to capitalize on the trend of creating inclusive makeup collections that cater to people with darker skin tones.
2. Fashion and Entertainment - The fashion and entertainment industries have the potential to contribute to the push for diversity in cosmetics by promoting and supporting inclusive makeup collections.
3. Personal Care Retail - Personal care retailers can take advantage of the trend by offering a wide range of inclusive makeup collections and positioning themselves as advocates for diversity.
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