Lirikos' Marine Collagen Cushion Conceals and Boosts Elasticity
Jana Pijak — March 23, 2016 — Fashion
References: lirikos.co.kr & shopatkorea
Lirikos' Marine Collagen Cushion is a face powder that works to balance redness and conceal blemishes while simultaneously boosting skin's elasticity. The Korean skincare brand is known for its marine collagen range that also includes cleansers, serums and face masks that are formulated to moisturize and brighten one's complexion.
In addition to offering even coverage, this face powder also works to prevent common signs of aging while making skin appear more youthful after use. Featuring additives like marine collagen, placenta and hyaluronic filling, this face powder retains moisture while hiding blemishes and other imperfections.
Unlike competing powders, the product won't dry out skin and instead forms a moisturizing film that works to improve its overall appearance even while makeup is worn -- a necessity for urban dwellers who are faced with pollutants on a daily basis.
In addition to offering even coverage, this face powder also works to prevent common signs of aging while making skin appear more youthful after use. Featuring additives like marine collagen, placenta and hyaluronic filling, this face powder retains moisture while hiding blemishes and other imperfections.
Unlike competing powders, the product won't dry out skin and instead forms a moisturizing film that works to improve its overall appearance even while makeup is worn -- a necessity for urban dwellers who are faced with pollutants on a daily basis.
Trend Themes
1. Marine Collagen Skincare - Disruptive innovation opportunity: Develop new marine collagen-based products that address specific skincare concerns and provide additional benefits like moisture retention and anti-aging properties.
2. Concealing Face Powders - Disruptive innovation opportunity: Create face powders that not only provide even coverage but also have skincare benefits like boosting elasticity, preventing signs of aging, and protecting against pollutants.
3. Moisturizing Makeup - Disruptive innovation opportunity: Invent makeup products that form a moisturizing film on the skin, improving its appearance and providing hydration throughout the day.
Industry Implications
1. Skincare - Disruptive innovation opportunity: Incorporate marine collagen into a wide range of skincare products, including cleansers, serums, masks, and moisturizers.
2. Cosmetics - Disruptive innovation opportunity: Develop a new line of face powders that not only provide coverage but also offer skincare benefits like moisture retention, anti-aging properties, and protection against pollutants.
3. Beauty - Disruptive innovation opportunity: Combine skincare and makeup by creating hybrid products that improve the skin's appearance while providing coverage, hydration, and protection.
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