From Book-Inspired Tea Boxes to Bare Beverage Branding
Michael Hemsworth — January 7, 2014 — Marketing
If there's a hot beverage that's in vogue right now, it's definitely tea and these examples of tea branding prove that companies are stepping up to the plate to attract the attention of thirsty consumers. Prior to last couple of years, tea branding usually consisted of a few household names, but with the rise of niche tea culture brands are trying harder than ever to draw in discerning tea connoisseurs.
Unless there's a particular blend that a person is a fan of, choosing a tea can be difficult; green, black and white are just the beginning of a long list of options. Subsequently, many consumers will rely on their eyes to pick out a box amidst all the noise, which is why tea branding isn't just about flavors anymore.
Unless there's a particular blend that a person is a fan of, choosing a tea can be difficult; green, black and white are just the beginning of a long list of options. Subsequently, many consumers will rely on their eyes to pick out a box amidst all the noise, which is why tea branding isn't just about flavors anymore.
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