Talcha Tea Packaging by A10 Design is Infused With Color & Culture
Jaime Neely — June 8, 2011 — Marketing
References: a10.br & thedieline
A10 Design is a Brazilian company that designed a clever and colorful-looking packaging set for Talcha Tea. The goal behind the vibrant packaging, according to the website 'TheDieline' was, "to arouse the curiosity and attract the Brazilian public to the world of tea - a drink that is not part of the culture of this country."
The Talcha Tea is packaged in sleek, black, tin containers and re-sealable bags that depict the various flavors of tea in bright and informative ways. The vibrant neon-like colors used against the backdrop of black are certainly eye-catching and appealing to consumers. The company's brand motif is printed on a variety of other items that can complement the tea packaging, including gift bags and tea cups with saucers. The Talcha Tea company hopes that their pretty packaging will appeal to consumers as easy go-to gift ideas for friends and family.
The Talcha Tea is packaged in sleek, black, tin containers and re-sealable bags that depict the various flavors of tea in bright and informative ways. The vibrant neon-like colors used against the backdrop of black are certainly eye-catching and appealing to consumers. The company's brand motif is printed on a variety of other items that can complement the tea packaging, including gift bags and tea cups with saucers. The Talcha Tea company hopes that their pretty packaging will appeal to consumers as easy go-to gift ideas for friends and family.
Trend Themes
1. Vibrant Packaging - The use of vibrant neon-like colors against a black backdrop in packaging design is a trend that captures consumers' attention and piques their curiosity.
2. Informative Packaging - Packaging that depicts the various flavors of a product in bright and informative ways is a trend that helps consumers make informed purchasing decisions.
3. Gift Packaging - Packaging that is designed as an easy go-to gift idea for friends and family is a trend that appeals to consumers looking for convenient and aesthetically pleasing gifts.
Industry Implications
1. Food and Beverage Packaging - The food and beverage packaging industry can explore the use of vibrant colors and informative designs to enhance the appeal of their products.
2. Branding and Marketing - The branding and marketing industry can offer services that help businesses create eye-catching and engaging packaging that stands out in the market.
3. Gift and Souvenir Industry - The gift and souvenir industry can benefit from creating packaging that is designed as gift ideas, catering to consumers seeking convenient and attractive gifts.
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