TripTea Packaging Creatively Indulges the Sense of Sight
Amelia Roblin — September 6, 2012 — World
References: gorkovenko.ru & thedieline
There is great beauty and grace to TripTea packaging that one so rarely encounters in a brand communication scheme. It is also incredibly direct with respect to the graphics on the rectangular boxes. Actual tea leaves were used to decorate them with exquisite hand-modeled settings.
Andrew Gorkovenko began with this notion of "Trip Tea" that might allow the consumer to explore the exotic landscape from which his loose leaf came. Each infusion variety depicts a unique natural scene that takes the drinker on a journey around the world. The name of the brand is also a reference to the word "triptych," which is a painting in three parts. TripTea packaging displays a third of each delicate picture on all but one of the carton's sides.
Andrew Gorkovenko began with this notion of "Trip Tea" that might allow the consumer to explore the exotic landscape from which his loose leaf came. Each infusion variety depicts a unique natural scene that takes the drinker on a journey around the world. The name of the brand is also a reference to the word "triptych," which is a painting in three parts. TripTea packaging displays a third of each delicate picture on all but one of the carton's sides.
Trend Themes
1. Experiential Packaging - Brands can elevate packaging beyond just functional use by incorporating immersive visuals and experiences, such as depicting a unique natural scene on each product to take the consumer on a journey around the world.
2. Handcrafted Design - There is potential for brands to add an artisanal touch to their packaging by incorporating hand-modeled settings, like the actual tea leaves used to decorate the TripTea boxes.
3. Multifaceted Communication - By displaying a third of each delicate picture on all but one side of TripTea's packaging, brands can communicate multiple messages and engage consumers through visual storytelling.
Industry Implications
1. Consumer Goods - Consumer goods companies can leverage experiential packaging and handcrafted design to differentiate their products and create a more engaging consumer experience.
2. Hospitality - Hotels and resorts can incorporate experiential packaging in their in-room amenities and gift shops to offer guests a unique and immersive experience.
3. Artisanal Food and Beverage - Artisanal food and beverage companies can embrace handcrafted design to reflect the craft and care that goes into their products and stand out in a crowded market.
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