Caribou Tea Packaging Aims to Reference the Roots of Loose Leaf Suppliers
Amelia Roblin — February 9, 2012 — Lifestyle
References: ideasthatkick & packagingoftheworld
The old tea chest gets a charming reference in Caribou Tea packaging. Despite the boxes being made of either aluminum or cardboard, they bear the detailed dressing of wooden structures. Although it would have been lovely to see the use of actual lumber in these little teabag canisters, this line of products does communicate nostalgia and an earthiness that entices infusion enthusiasts.
The image of lovely yellow woodgrain covers every face of the miniscule crates and the graphic effect seems to reveal the wood's natural texture behind the stamped logo. An illusion of applied paper labels to Caribou Tea packaging provided a visual opportunity to include more information on the beverage variety inside, enhanced with endearing illustrations.
The image of lovely yellow woodgrain covers every face of the miniscule crates and the graphic effect seems to reveal the wood's natural texture behind the stamped logo. An illusion of applied paper labels to Caribou Tea packaging provided a visual opportunity to include more information on the beverage variety inside, enhanced with endearing illustrations.
Trend Themes
1. Faux Timber Packaging - Opportunity to create eco-friendly and cost-effective packaging materials that resemble wood.
2. Nostalgia-inspired Packaging - Opportunity for brands to tap into consumer nostalgia and create unique packaging designs that stand out on shelves.
3. Graphic Illusion Packaging - Opportunity for brands to enhance packaging designs with graphic illusions that showcase product information in a creative way.
Industry Implications
1. Tea Industry - Opportunity to stand out in the crowded tea market and appeal to environmentally conscious consumers with unique, earthy packaging designs.
2. Packaging Industry - Opportunity to innovate by creating new materials that mimic the look of wood, while reducing waste and cost.
3. Retail Industry - Opportunity for merchandise developers to tap into nostalgic trends and create visually appealing product packaging that drives sales.
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