Gaga Tea Packaging is Inspired by the Eccentric Celeb Loose Leaf Lover
Amelia Roblin — September 6, 2012 — Marketing
References: nathaliehallman.tumblr & thedieline
There may be plenty of punch in the odd infusion blend but what Gaga Tea packaging flaunts is a whole lot of personality that you seldom see in the wrapping. The iconic and imaginative concept was born from a student challenge to come up with a creative university application project. Recent graduate Nathalie Hallman chose to build her brand around the infamous Lady Gaga.
The idea is a clever one, but the queen of pop gave this young designer plenty to work with. Taking ten of the celebrity's more notable costumes, wacky caricatures were drawn on card and fashioned into teabag tags that can be hooked on the side of your teacup. Of course, Nathalie didn't stop at resolving Gaga Tea packaging, she went further to pair each lobster mask and coke can hairdo with an unusual and appropriate fusion of flavors.
The idea is a clever one, but the queen of pop gave this young designer plenty to work with. Taking ten of the celebrity's more notable costumes, wacky caricatures were drawn on card and fashioned into teabag tags that can be hooked on the side of your teacup. Of course, Nathalie didn't stop at resolving Gaga Tea packaging, she went further to pair each lobster mask and coke can hairdo with an unusual and appropriate fusion of flavors.
Trend Themes
1. Creative Packaging - Opportunity for brands to infuse personality and uniqueness into their product packaging by incorporating clever and imaginative designs, as seen in Gaga Tea packaging.
2. Celebrity Brand Partnerships - Potential for brands to collaborate with influential celebrities to create unique and memorable products, like the Gaga Tea brand inspired by Lady Gaga.
3. Unconventional Flavor Combinations - Rise in consumer interest in unconventional and unexpected flavor pairings, opening up opportunities for brands to experiment and create unique fusion products, such as the unusual tea flavors in Gaga Tea.
Industry Implications
1. Food and Beverage - Innovative packaging designs and unconventional flavor combinations can be applied to various food and beverage products, allowing brands to stand out in the market.
2. Fashion and Cosmetics - Opportunity for fashion and cosmetic brands to collaborate with celebrities and incorporate their iconic styles into product packaging or limited edition items, similar to the Gaga Tea packaging inspired by Lady Gaga's costumes.
3. Art and Design - Increased demand for creative packaging and unique collaborations offers opportunities for artists and designers to showcase their talents and create visually stunning products like the Gaga Tea packaging.
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