Cutea Packaging Assigns Adorable Characters to Each Herbal Blend
Amelia Roblin — April 9, 2013 — Marketing
References: packagingoftheworld
Cutea packaging certainly appeals to the consumer on a more personal level, considering that each of the three varieties has been dressed up with enchanting physical features that have them resembling sweet young girls. Perhaps Chen-Ming Chan, Chloe Hue and Shi-Jia Yeo of Malaysia did up these adorable cartoons with inspiration from their own appearances.
Jasmine, rose and chamomile are the trio of scrumptious choices of the infusions, and each of the flowers associated with these aromatic mixtures is fixed into the hair of the illustrated girls on the small cubic boxes. The pretty accessories compliment the lovely grins on the pink lips of the characters. Cutie Cutea packaging opens up at the mouth so that one can remove a teabag at a time.
Jasmine, rose and chamomile are the trio of scrumptious choices of the infusions, and each of the flowers associated with these aromatic mixtures is fixed into the hair of the illustrated girls on the small cubic boxes. The pretty accessories compliment the lovely grins on the pink lips of the characters. Cutie Cutea packaging opens up at the mouth so that one can remove a teabag at a time.
Trend Themes
1. Personalized Packaging - Businesses can implement packaging that appeals to consumers on a more personal level by incorporating unique visual elements.
2. Character Branding - Brands can use cute, relatable characters to personify and market their products in a fun and approachable way.
3. Aromatherapy Products - There is a trend towards unique herbal blends and teas that are marketed for their mood-boosting and stress-relieving properties.
Industry Implications
1. Food and Beverage - Businesses in the food and beverage industry can create unique packaging and branding concepts to differentiate their products in a crowded market.
2. Cosmetics and Beauty - Companies in the cosmetics and beauty industry can incorporate fun and relatable character designs and quirky packaging to attract customers and stand out from competitors.
3. Wellness and Health - There is a growing demand for products that promote wellness and health, such as herbal teas and aromatherapy blends, that can be marketed using unique packaging and branding strategies.
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