T Tea Packaging Embraces Sleek and Simple Shelf Appeal
Amelia Roblin — April 9, 2011 — Eco
References: brand-hits & thedieline
Often, an elaborate wrapper can distract from the container's contents, but when it comes to T Tea packaging, there are no superfluous frills. Rocker Brand-Hits is responsible for the brand identity and labeling of this sweet brewed beverage, divulging some computer renderings of what the slick silver canisters will come to look like.
A metallic tin is one of the smartest solutions for tea protection, guarding loose leaf brews and tea bags against the harmful effects of sun, air and moisture. It seems, therefore, that what this brand is really doing is providing a receptacle that's fit to hold the strawberry-flavored contents long-term, thus eliminating the likelihood that the can will be disposed of while the soaking satchels remain inside.
A metallic tin is one of the smartest solutions for tea protection, guarding loose leaf brews and tea bags against the harmful effects of sun, air and moisture. It seems, therefore, that what this brand is really doing is providing a receptacle that's fit to hold the strawberry-flavored contents long-term, thus eliminating the likelihood that the can will be disposed of while the soaking satchels remain inside.
Trend Themes
1. Minimalist Packaging - Embracing sleek and simple shelf appeal, the T Tea packaging reflects the trend towards minimalist packaging design.
2. Sustainable Tea Packaging - The use of metallic tin containers for T Tea implies a trend towards more sustainable packaging options in the tea industry.
3. Long-term Tea Storage - The emphasis on tea protection and long-term storage with the T Tea packaging highlights a trend for consumers seeking high-quality teas that can be stored without losing flavor.
Industry Implications
1. Packaging Design - The T Tea packaging presents disruptive innovation opportunities for designers to create minimalistic and sustainable packaging solutions for various products.
2. Tea Industry - The T Tea packaging trend towards metallic tin containers opens up opportunities for tea companies to explore more durable and sustainable packaging options for their products.
3. Beverage Industry - The focus on long-term tea storage with T Tea packaging suggests an opportunity for beverage companies to introduce unique packaging solutions that cater to consumers' desire for preserving the freshness of their drinks.
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