From LGBTQ-Celebrating Donuts to Mysterious Logo-Dependent Ads
The variety of different July 2019 branding concepts was explored by multiple vastly different industries -- many were technologically charged and others were done through outreaches such as packaging. Branding is important to any company when it comes to representation. It paves a path in how consumers will interact and understand their brand overall.
This month, Dunkin' Donuts celebrated Pride Month with a donut named 'Sprinkled with Pride' and it featured all the colors of the rainbow to represent the LGBTQ+ flag. The donut is frosted with strawberry frosting and sprinkled with the colorful goods on top. Another great branding example this month was done by the American Red Cross -- it's 'Missing Type' campaign showcased some of the globe's most recognized brands and removes the 'B's, the 'A's, and the 'O's to encourage others to donate blood.
This month, Dunkin' Donuts celebrated Pride Month with a donut named 'Sprinkled with Pride' and it featured all the colors of the rainbow to represent the LGBTQ+ flag. The donut is frosted with strawberry frosting and sprinkled with the colorful goods on top. Another great branding example this month was done by the American Red Cross -- it's 'Missing Type' campaign showcased some of the globe's most recognized brands and removes the 'B's, the 'A's, and the 'O's to encourage others to donate blood.
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