Mike's Hard Lemonade & Imgur Target Millennial Audiences
Kalin Ned — June 4, 2019 — Pop Culture
Meme marketing has become a popular form of advertising in the digital age as brands adapt their content to fit the preferences and sense of humor of Millennial and Gen Z audiences. For Mother's and Father's Day, Mike's Hard Lemonade collaborates with Imgur and Wavemaker on a series of cheeky ads that tackle everyday interactions with parental figures — from the reluctance of a mother to stop embracing her child to the advice of a dad that socks and sandals are ultra-comfortable.
The meme marketing campaign for the holidays is part of Mike's Hard Lemonade's 'The Brighter Times' which focuses on optimism in an age where it is far easier to be a pessimist. In addition to the humorous visual assets, the campaign also hosts a contest, where the brand pledges to fly out "six lucky Imgurians home to surprise mom and dad."
The meme marketing campaign for the holidays is part of Mike's Hard Lemonade's 'The Brighter Times' which focuses on optimism in an age where it is far easier to be a pessimist. In addition to the humorous visual assets, the campaign also hosts a contest, where the brand pledges to fly out "six lucky Imgurians home to surprise mom and dad."
Trend Themes
1. Meme Marketing - Opportunity for brands to leverage memes to connect with Millennial and Gen Z audiences in a humorous and relatable way.
2. Collaborative Advertising - Collaborations between brands, online platforms, and marketing agencies provide an opportunity for unique and targeted advertising campaigns.
3. Optimistic Branding - Brands can capitalize on the desire for positivity and optimism in marketing campaigns to stand out in a saturated digital landscape.
Industry Implications
1. Alcohol Beverage - Alcohol beverage industry can adopt meme marketing to engage Millennial and Gen Z consumers and differentiate their brands from competitors.
2. Online Advertising - Online advertising platforms can explore collaborations with brands to create meme marketing campaigns that resonate with younger audiences.
3. Marketing Agencies - Marketing agencies specializing in creative and humorous campaigns can partner with brands to develop meme-based advertising strategies.
5.6
Score
Popularity
Activity
Freshness
