Fourth Wave's 'Tread Softly' Wine Appeals to Next-Gen Drinkers
Laura McQuarrie — June 4, 2019 — Eco
References: fourthwavewine.au & fabnews.live
Fourth Wave created Tread Softly as a range of light wine products for a new generation of drinkers. The "next generation wine for the next generation of drinker" was created to satisfy a demand for light and refreshing wine products with a minimal environmental impact on the earth.
The Prosecco, Pinot Grigio, Sauvignon Blanc, Rosé, Pinot Noir and Grenache products in the Tread Softy range can be identified by their botanically influenced packaging designs. As well as putting an emphasis on sustainable vineyard management and winemaking techniques, the products are packaged in recyclable cans and reduced-weight bottles that are labeled with naturally flecked, uncoated paper stock.
While some portions of the wine packaging are quite minimalist and understated, others convey the rich flavors of the products with bold illustrations of flowers and plants.
The Prosecco, Pinot Grigio, Sauvignon Blanc, Rosé, Pinot Noir and Grenache products in the Tread Softy range can be identified by their botanically influenced packaging designs. As well as putting an emphasis on sustainable vineyard management and winemaking techniques, the products are packaged in recyclable cans and reduced-weight bottles that are labeled with naturally flecked, uncoated paper stock.
While some portions of the wine packaging are quite minimalist and understated, others convey the rich flavors of the products with bold illustrations of flowers and plants.
Trend Themes
1. Light Wine Products - Opportunity to develop and market light and refreshing wine products that appeal to environmentally-conscious consumers.
2. Sustainable Packaging - Opportunity to create and promote wine packaging that is recyclable and made from eco-friendly materials.
3. Botanically-influenced Designs - Opportunity to incorporate botanical elements into wine packaging designs to appeal to a new generation of wine drinkers.
Industry Implications
1. Wine Industry - Opportunity for vineyards and winemakers to focus on producing light and eco-friendly wine products to meet consumer demand.
2. Packaging Industry - Opportunity for packaging companies to develop and provide sustainable and eco-friendly packaging solutions for the wine industry.
3. Design Industry - Opportunity for designers to create visually appealing and botanically-inspired packaging designs for wine products.
5.5
Score
Popularity
Activity
Freshness
