Art Cream's Artisanal Dessert Flavors are Sold in Painterly Packaging
Laura McQuarrie — May 30, 2019 — Marketing
References: artcreams & prnewswire
Art Cream is a new family-owned artisan ice cream brand that puts an artful spin on dessert with its collection of nine traditionally inspired ice cream flavors. The brand's classic and unique varieties like Chocolate, Saffron Honey Lemon and Indonesian Honey Vanilla are each packaged in a container with a painting that was created by a team member to capture its distinctive essence. While Art Cream's Ginger product packaging is warm and inviting, the design for its Coffee ice cream reminds of milk or cream as it is swirled through a cup of coffee with a spoon.
The brand prides itself on creating its high-quality ice cream products with an approach that calls for happy cows, happy people and clean ingredients that are ethically and sustainably sourced from local suppliers.
The brand prides itself on creating its high-quality ice cream products with an approach that calls for happy cows, happy people and clean ingredients that are ethically and sustainably sourced from local suppliers.
Trend Themes
1. Artisanal Dessert - Opportunity for other food and beverage brands to incorporate artistic elements into their packaging to create a unique and visually appealing experience for consumers.
2. Ethical Sourcing - Opportunity for food and beverage industries to emphasize the use of ethically and sustainably sourced ingredients to meet the growing consumer demand for responsible and environmentally friendly products.
3. Alternative Flavors - Opportunity for ice cream and dessert businesses to experiment with unconventional flavor combinations to cater to adventurous consumers seeking unique taste experiences.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity for food and beverage companies to explore the integration of art and design in their packaging to create a differentiated product offering.
2. Sustainable Sourcing - Disruptive innovation opportunity for industries across the supply chain to develop and implement sustainable sourcing practices that align with consumer preferences and contribute to environmental preservation.
3. Frozen Desserts - Opportunity for the frozen dessert industry to expand their product portfolios by introducing novel and unconventional flavors to cater to evolving consumer taste preferences.
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