The Sour Big Chewy Nerds Respond to Consumer Demand
Michael Hemsworth — June 15, 2019 — Lifestyle
References: csnews
The Sour Big Chewy Nerds have been unveiled by the brand as a new candy option that addresses growing consumer preferences for sour candy varieties with a distinctly oversized touch. Boasting a large profile that's covered in a crunchy shell, the candy has a sour center with a chewy texture to help balance the experience for child and adult consumers alike. The candy will come in a variety of different flavors in each pack including Streaming Strawberry Lemonade, Brainiac Blue Raspberry, Blood Orange Byte and Wiki Watermelon.
The Sour Big Chewy Nerds will retail in an array of size options including a concession box, a medium bag and a standup bag that's perfect for sharing with friends.
The Sour Big Chewy Nerds will retail in an array of size options including a concession box, a medium bag and a standup bag that's perfect for sharing with friends.
Trend Themes
1. Oversized Sour Candies - The popularity of oversized sour candies allows for greater experimentation in candy creation and packaging design.
2. Crunchy Candy - Developing new textures for candy can open up new flavor combinations and sensory experiences for consumers.
3. Personalized Product Varieties - Offering customers a variety of flavors and packaging options allows for greater customization and tailoring of the product to individual preferences.
Industry Implications
1. Confectionery - Amidst changing consumer preferences for candy flavors and textures, the confectionery industry can capitalize on creative flavor innovations and packaging designs.
2. Food Manufacturing - The trend towards sour and oversized candies opens up opportunities for innovation in food manufacturing, including experimenting with different textures, flavors, and packaging designs.
3. Retail - With a variety of size options and flavors, retailers can capitalize on the trend towards personalized product varieties and offer customized candy experiences to its customers.
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