The New Twistd Product Range from Symington's is Tasty
Michael Hemsworth — June 7, 2019 — Lifestyle
References: symingtons & conveniencestore
The new Twistd product range has been unveiled by Symington's as a series of prepackaged foods that put a focus on international flavor and convenience. The product line includes the new Flavored Cous Cous Sachets, Super Grain Sachets, Express Grains & Pulses Pouches, Flavored Risotto, Snack Pots and World Flavored Rice, which are all focused on flavor and optimized nutrition. Flavor inspiration comes from regions including Asia, Africa, Europe and the Caribbean to make signature dishes more accessible for time-poor consumers.
The Twistd product ranges commented on by Symington's Marketing Director Kevin Butterworth who said, "The new Twistd range will appeal to hectic young professionals, culinary explorers and health minded shoppers and will deliver a truly authentic taste sensation, transporting global flavours into your home. Twistd is based on in-depth consumer research and meets the demand for experimenting with different global flavours and the range provides a convenient and healthy way to add a dash of colour and culture to every eating occasion.”
The Twistd product ranges commented on by Symington's Marketing Director Kevin Butterworth who said, "The new Twistd range will appeal to hectic young professionals, culinary explorers and health minded shoppers and will deliver a truly authentic taste sensation, transporting global flavours into your home. Twistd is based on in-depth consumer research and meets the demand for experimenting with different global flavours and the range provides a convenient and healthy way to add a dash of colour and culture to every eating occasion.”
Trend Themes
1. Global Flavor Sachets - The trend of prepackaged international flavor sachets allows for easy and exotic meal-making for busy consumers by delivering signature tastes from Asia, Africa, Europe and the Caribbean.
2. Convenient Prepackaged Meals - The convenience trend of prepackaged meals offers on-the-go consumers more time in their busy schedules to enjoy self-curated nutritious yet flavored foods.
3. Optimized Nutrition - Trend towards healthy packaged foods that prioritize nutritional content to deliver convenient, healthy meals without sacrificing flavor.
Industry Implications
1. Food and Beverage Industry - Companies can introduce these prepackaged meal ranges to appeal to busy professionals and culinary enthusiasts who seek food products that fit into their busy schedule.
2. Retail Industry - Retailers can capitalize this trend to offer a host of healthy, prepackaged food products to consumers looking for flavourful food options.
3. Technology Industry - Tech companies can explore disruptive innovation opportunities by utilizing predictive analytics to understand consumer preference, making it easier to offer customers pre-packaged meals tailored to their needs for food that is enjoyable, nutritious and flavorful.
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