The Hennessy V.S Limited Edition by Felipe Pantone Label is Illusory
Laura McQuarrie — June 18, 2019 — Marketing
References: Hennessy & prnewswire
With the Hennessy V.S Limited Edition series, the brand has worked with a variety of artists like Shepard Fairey, Os Gemeos and Futura. Now, the leader in cognac is introducing a 2019 collaboration with Argentine-Spanish contemporary artist Felipe Pantone, marking its ninth contribution to the artful Hennessy V.S Limited Edition series.
The Hennessy V.S x Felipe Pantone collaboration was created during the artist's first visit to Cognac, France and kicked off with a conversation with eighth generation Hennessy Master Blender, Renaud Fillioux de Gironde. The collab is true to Pantone's style, which incorporates color, bold graphics, typography and illusions.
Notably, for the first time ever, Hennessy commissioned two original artworks to accompany the striking Hennessy V.S Limited Edition by Felipe Pantone bottle.
The Hennessy V.S x Felipe Pantone collaboration was created during the artist's first visit to Cognac, France and kicked off with a conversation with eighth generation Hennessy Master Blender, Renaud Fillioux de Gironde. The collab is true to Pantone's style, which incorporates color, bold graphics, typography and illusions.
Notably, for the first time ever, Hennessy commissioned two original artworks to accompany the striking Hennessy V.S Limited Edition by Felipe Pantone bottle.
Trend Themes
1. Artistic Collaboration in Spirits - Opportunity for spirit brands to collaborate with contemporary artists to create limited edition bottles that appeal to art enthusiasts.
2. Bold Graphics and Typography in Packaging - Increasing use of bold graphics and typography in packaging design to create visually striking and attention-grabbing products.
3. Illusion-inspired Artwork in Consumer Products - Emerging trend of incorporating illusion-inspired artwork in consumer products to create an element of surprise and captivate consumers.
Industry Implications
1. Spirits - The spirits industry can explore partnerships with contemporary artists to create unique and visually appealing limited edition bottles.
2. Packaging - Packaging industry has an opportunity to incorporate bold graphics and typography in their designs to create visually stunning packages.
3. Consumer Products - Consumer products companies can leverage the trend of illusion-inspired artwork to differentiate their products and create a memorable consumer experience.
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