The New Snapple Branding Highlights its New York City Roots
Michael Hemsworth — June 19, 2019 — Lifestyle
References: snapple & talkingretail
The new Snapple branding has been unveiled to pay homage to the brands metropolitan roots and convey a sense of playful wonder for consumers to enjoy. The branding highlights the New York City roots of the beverage and consists of product names transformed using skyscraper imagery to convey a cosmopolitan look. The branding will be observed across seven variants and helps the beverages to pop off the shelves with vibrant, crisp imagery that has an inherently cheery aesthetic.
The new Snapple branding helps to modernize the packaging for the beverage and make it applicable consumers who are looking for a refreshingly hip drink to pick up in favor of other options on the market. The branding also addresses consumer demand for products with more authenticity by highlighting the company's roots.
The new Snapple branding helps to modernize the packaging for the beverage and make it applicable consumers who are looking for a refreshingly hip drink to pick up in favor of other options on the market. The branding also addresses consumer demand for products with more authenticity by highlighting the company's roots.
Trend Themes
1. City-inspired Branding - Brands can take inspiration from the cities they originated in to create unique and authentic branding that appeals to consumers looking for a more personalized touch.
2. Playful Product Naming - Incorporating playful and imaginative product names using creative imagery can help products stand out on shelves and attract consumers who appreciate a sense of whimsy.
3. Authenticity and Roots Highlighting - More and more consumers are looking for products that have a story and connection to their origins, making highlighting a brand's history and roots a key trend for companies looking to meet these preferences.
Industry Implications
1. Beverage - Beverage companies can capitalize on the trend of city-inspired branding to create unique and authentic products that appeal to consumers looking for a personalized touch in their drink choices.
2. Packaging and Design - Branding and design agencies can leverage the trend of playful and imaginative product naming to create compelling brand identities that stand out visually and attract consumers.
3. Retail - Retailers can cater to the trend of authenticity and roots highlighting by curating products that reflect a connection to their company's history or origin stories to appeal to consumers who value products with a story and meaning behind them.
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