The THINSTERS Grateful Dead Limited-Edition Packaging is Celebratory
Michael Hemsworth — June 20, 2019 — Marketing
References: thinsters & preparedfoods
The THINSTERS Grateful Dead limited-edition packaging has been unveiled as a partnership to offer consumers a celebratory snack that pays homage to the iconic rock band.
The new packaging has been created for the brand's Chocolate Chip and Toasted Coconut flavor varieties, and is characterized by a series of visual accents including stars and ethereal imagery. The packaging also places the dancing Grateful Dead bears front and center to make the products instantly recognizable as a branded product.
The THINSTERS Grateful Dead limited-edition packaging will be available from June through August 2019 and will also be promoted with a social media campaign. Consumers can use the #GratefulThinsters hashtag to join the conversation and interact with other fans of the partnership.
The new packaging has been created for the brand's Chocolate Chip and Toasted Coconut flavor varieties, and is characterized by a series of visual accents including stars and ethereal imagery. The packaging also places the dancing Grateful Dead bears front and center to make the products instantly recognizable as a branded product.
The THINSTERS Grateful Dead limited-edition packaging will be available from June through August 2019 and will also be promoted with a social media campaign. Consumers can use the #GratefulThinsters hashtag to join the conversation and interact with other fans of the partnership.
Trend Themes
1. Limited-edition Packaging - Opportunity for brands to create collaborations with iconic brands to attract consumer attention through collectible packaging.
2. Brand Partnerships - Opportunity for brands to collaborate with popular bands or artists to create unique and memorable product offerings.
3. Social Media Campaigns - Opportunity to leverage social media platforms to engage consumers in conversations and build brand communities.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to partner with popular brands to create limited-edition products and boost sales.
2. Packaging - Opportunity for packaging companies to offer innovative design solutions for limited-edition collaborations and help brands stand out on shelves.
3. Marketing and Advertising - Opportunity for marketing agencies to develop creative social media campaigns that generate buzz and connect with targeted audiences.
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