We Are Nations Enters a Partnership with Walmart Marketplace
References: walmart & esportsobserver
We Are Nations is a popular apparel maker who is inspired by the eSports industry. The brand recently announced the launch of a collaboration with Walmart Marketplace. The partnership will bring a range of gaming clothing to the e-commerce retail space and individuals will be able to buy merchandise from teams like G2 Esports, Misfits, Team MVP, and OpTic Gaming through Walmart's specially curated eSports Fan Shop.
The We Are Nations x Walmart collaboration coincides with the launch of the aforementioned, eSports-centric online store. The activation is surely a response to the growth within the gaming industry and it recognizes a number of untapped opportunities.
As of right now, the Walmart Marketplace boasts merchandise from over 20 teams, with plans to expand in the coming months.
Photo Credits: We Are Nations/ Walmart
The We Are Nations x Walmart collaboration coincides with the launch of the aforementioned, eSports-centric online store. The activation is surely a response to the growth within the gaming industry and it recognizes a number of untapped opportunities.
As of right now, the Walmart Marketplace boasts merchandise from over 20 teams, with plans to expand in the coming months.
Photo Credits: We Are Nations/ Walmart
Trend Themes
1. Esports Apparel - Brands partnering with retailers to create dedicated eSports fan shops present opportunities for disruptive innovation in the growing eSports industry.
2. E-commerce Retail - The collaboration between We Are Nations and Walmart Marketplace highlights the potential for disruptive innovation in the e-commerce retail space, specifically in the gaming merchandise market.
3. Curated Online Stores - The launch of the eSports-centric online store on Walmart Marketplace showcases the disruptive innovation potential in creating curated platforms for specific industries like gaming.
Industry Implications
1. Apparel - The partnership between We Are Nations and Walmart Marketplace opens up new opportunities for disruptive innovation in the apparel industry, tapping into the growing market for eSports clothing.
2. Retail - The collaboration between We Are Nations and Walmart Marketplace demonstrates the potential for disruptive innovation in the retail industry, particularly in the online sales of gaming merchandise.
3. E-commerce - The introduction of an eSports fan shop on Walmart Marketplace presents disruptive innovation opportunities within the e-commerce industry, focusing on a niche market like gaming merchandise.
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