The FaZe Clan x Champion 2.0 Build on a Previous Partnership
The FaZe Clan x Champion 2.0 makes two styles of sweatsuits available to the gaming consumer. The collaboration is actually a continuation of the eSport organization and the fashion label's previous capsule which enjoyed a great deal of attention. The inaugural collaboration between the two brands had sold out in less than half an hour, signifying the growing popularity of the eSports industry and its welcomed cross-over with fashion.
The new FaZe Clan x Champion 2.0 capsule boasts co-branded apparel in two colorways — heather grey and navy blue. The brands follow up the launch of the hoodies and sweatpants with "a promotional vignette and visual campaign featuring FaZe Clan member Temperrr."
Photo Credits: FaZe Clan, Champion
The new FaZe Clan x Champion 2.0 capsule boasts co-branded apparel in two colorways — heather grey and navy blue. The brands follow up the launch of the hoodies and sweatpants with "a promotional vignette and visual campaign featuring FaZe Clan member Temperrr."
Photo Credits: FaZe Clan, Champion
Trend Themes
1. Esports-fashion Collaborations - The success of the FaZe Clan x Champion collaboration presents an opportunity for other gaming organizations to collaborate with fashion brands.
2. Celebrity Endorsement in Gaming - Using gaming celebrities to promote esports fashion products can increase the appeal and reach of the clothing lines.
3. Athleisure in Gaming - The trend of comfortable chic clothing in the gaming industry presents an opportunity for athleisure brands to collaborate and attract new customers.
Industry Implications
1. Fashion Industry - Fashion brands have an opportunity to collaborate with eSports organizations to tap into a growing market with high consumer engagement.
2. Gaming Industry - The growing popularity of esports presents an opportunity for gaming organizations to expand their brand and collaborate with other industries, such as fashion.
3. Athletic Apparel Industry - The trend of comfortable clothing in the gaming industry presents an opportunity for athletic apparel brands to collaborate and attract new customers.
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