Border Biscuits Has Removed 90% of the Plastic from its Packaging
Michael Hemsworth — June 22, 2019 — Eco
References: borderbiscuits & talkingretail
Concerns surrounding plastic waste are pushing brands to create more sustainable packaging, which is being observed through new initiatives as seen with Border Biscuits. The brand as removed 90% of the plastic in its packaging to put a focus on the recycled cardboard that it uses instead. This shift has also been paired with a 50% reduction in the weight of the packaging for its Classic, Ginger and Traditional lineups to further reduce the brand's carbon footprint when it comes to shipping.
The new packaging initiative was explained by Marketing Manager at Border Biscuits Suzie Carlaw who said, "Innovating to reduce single-use plastic has been a key focus over the last 12 months and our new packaging means we can address the environmental concerns of our customers without compromising on the high quality of our beautifully crafted biscuits.”
The new packaging initiative was explained by Marketing Manager at Border Biscuits Suzie Carlaw who said, "Innovating to reduce single-use plastic has been a key focus over the last 12 months and our new packaging means we can address the environmental concerns of our customers without compromising on the high quality of our beautifully crafted biscuits.”
Trend Themes
1. Reduced Plastic Packaging - More brands would be redesigning their packaging to become more sustainable by removing single-use plastic materials and replacing them with eco-friendly alternatives.
2. Lightweight Packaging - Brand owners would be more conscious of the weight of their product packaging in order to reduce the carbon footprint during shipping and be more environmentally friendly.
3. Recyclable Packaging - As environmental concerns evolve, the push for packaging that is not only sustainable but also recyclable would become more common.
Industry Implications
1. Food and Beverage - More food and beverage manufacturers and brands would be seeking to make their products more sustainable, and would begin to redesign their packaging to be more eco-friendly, following in the footsteps of Border Biscuits.
2. Consumer Goods - There would be a rise in demand for eco-friendlier packaging options that would push more brands to make the shift to eco-friendly packaging solutions.
3. Logistics and Shipping - Eco-friendly packaging that is designed to be lighter in weight, as seen with Border Biscuits, would come become increasingly important to companies looking to reduce their carbon footprint during shipping.
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