The Kopparberg Premium Gin & Lemonade is Summertime-Ready
Michael Hemsworth — June 5, 2019 — Lifestyle
References: kopparberg & thespiritsbusiness
The Kopparberg Premium Gin & Lemonade canned cocktail is the latest offering from the Sweden-based spirit brand that comes just a month after the announcement of its Premium Gin. Made with the aforementioned Premium Gin, the ready-to-drink cocktail is made with a blend of premium ingredients and contains just 125 calories per serving. The cocktail has a 5% ABV and is targeted at consumers heading to outdoor occasions this summer who are looking for a lighter option to consume in favor of traditional wine and spirits.
The canned cocktail was explained further by Head of Marketing Rob Salvesen who said, "We wanted to continue the momentum and excitement surrounding the launch of Kopparberg Premium Gin and launch RTDs into the UK market ahead of summer. The perfect serve of Kopparberg Premium Gin & Lemonade was designed to enhance the natural flavors of the gin and offer a taste profile sweet enough for a long, hot summer."
The canned cocktail was explained further by Head of Marketing Rob Salvesen who said, "We wanted to continue the momentum and excitement surrounding the launch of Kopparberg Premium Gin and launch RTDs into the UK market ahead of summer. The perfect serve of Kopparberg Premium Gin & Lemonade was designed to enhance the natural flavors of the gin and offer a taste profile sweet enough for a long, hot summer."
Trend Themes
1. Ready-to-drink Cocktails - The rise of ready-to-drink cocktails provides a convenient and portable option for consumers looking for on-the-go alcoholic beverages.
2. Lighter Alcohol Options - Consumers seeking lighter options for alcoholic beverages are driving the demand for low-calorie and low-ABV drinks like the Kopparberg Premium Gin & Lemonade canned cocktail.
3. Outdoor Occasion Drinks - As outdoor gatherings and events become more popular, there is a growing market for beverages that cater to the needs and preferences of consumers in these settings, such as the Kopparberg Premium Gin & Lemonade.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverages industry can leverage the trend of ready-to-drink cocktails to create new product offerings that cater to the convenience and portability needs of consumers.
2. Health and Wellness - The health and wellness industry can tap into the trend of lighter alcohol options by developing and promoting low-calorie and low-ABV beverage alternatives to traditional alcoholic drinks.
3. Event Planning and Catering - The event planning and catering industry can benefit from the demand for outdoor occasion drinks by offering a variety of alcoholic and non-alcoholic options tailored to the preferences of consumers attending outdoor events.
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