Scotties® Represents Softness With a New Brand Mascot Named Scottie
Jana Pijak — May 29, 2019 — Marketing
References: scotties
Scotties®, Canada's #1 facial tissue is getting a makeover thanks to its new brand mascot, an adorable puppy appropriately named Scottie. The puppy is the new face of the tissue brand and is representative of "softness and strength" -- two traits that are synonymous with Scotties® products.
Unveiled alongside a revamped logo, the new brand mascot is part of Scotties® updated and integrated marketing campaign which aims to grow consumer loyalty. The adorable puppy has already been featured in a recent television ad by the brand and will be gracing marketing on its social channels, print ads as well as its in-store creative displays.
Scotties® decision to rebrand illustrates the company's desire to leave a more lasting impression on consumers and speaks to the brand's growing social media presence and its mascot's viral appeal.
Unveiled alongside a revamped logo, the new brand mascot is part of Scotties® updated and integrated marketing campaign which aims to grow consumer loyalty. The adorable puppy has already been featured in a recent television ad by the brand and will be gracing marketing on its social channels, print ads as well as its in-store creative displays.
Scotties® decision to rebrand illustrates the company's desire to leave a more lasting impression on consumers and speaks to the brand's growing social media presence and its mascot's viral appeal.
Trend Themes
1. Brand Mascots - Businesses can leverage the power of brand mascots to create an emotional connection with consumers and strengthen brand loyalty.
2. Integrated Marketing Campaigns - Integrating marketing efforts across different channels, including TV, social media, print ads, and in-store displays, can amplify brand messaging and increase consumer engagement.
3. Social Media Presence - Establishing a strong presence on social media platforms can help brands connect with a wider audience and generate viral appeal through engaging content.
Industry Implications
1. Consumer Goods - Introducing brand mascots and implementing integrated marketing campaigns can provide a competitive edge and foster brand loyalty in the consumer goods industry.
2. Advertising and Marketing - The rise of brand mascots and the need for integrated marketing campaigns create opportunities for agencies in the advertising and marketing industry to offer innovative and comprehensive strategies.
3. Social Media Marketing - Creating engaging content and leveraging viral appeal through social media platforms can help businesses thrive in the growing field of social media marketing.
6.6
Score
Popularity
Activity
Freshness
