The Troughton’s ‘Raising Spirits' Mixers Come in Four Flavors
Michael Hemsworth — June 22, 2019 — Lifestyle
References: armaghcider & thespiritsbusiness
The Troughton’s ‘Raising Spirits' mixers have been unveiled by the Armagh Cider Company as a lineup of refreshments for consumers that are perfect for pairing with alcohol for a flavorful cocktail. The lineup of mixers includes the Premium Indian Tonic, Premium Light Tonic, Refreshing Lemonade and Premium Ginger Ale, which are all made with natural spring water sourced from the Troughton family farm. The mixers were created by the Armagh Cider Company to help fill the gap in the market for high-quality cocktail mixers that are made in Northern Ireland.
The Troughton’s ‘Raising Spirits' mixers were explained by Director at Armagh Cider Company Mark Troughton who said, "We’ve been planning the range for two-and-a-half years, working through samples to perfect the recipes. We’ve worked with a number of designers and specialists to create the right product for the market. Already, we’ve had enquiries from Dubai, China and America and the range will now be going to Expo 2020 Dubai."
The Troughton’s ‘Raising Spirits' mixers were explained by Director at Armagh Cider Company Mark Troughton who said, "We’ve been planning the range for two-and-a-half years, working through samples to perfect the recipes. We’ve worked with a number of designers and specialists to create the right product for the market. Already, we’ve had enquiries from Dubai, China and America and the range will now be going to Expo 2020 Dubai."
Trend Themes
1. Premium Mixers - Opportunity to create high-quality cocktail mixers using natural ingredients and source locally.
2. Flavored Spring Water - Opportunity to create flavored spring water products for consumers with interest in natural ingredients and health.
3. Expo 2020 Distribution - Opportunity to participate in Expo 2020 to distribute products globally and gain international exposure.
Industry Implications
1. Beverage - Beverage industry can expand mixers or water products using specialty flavors and locally-sourced ingredients.
2. Hospitality - Hospitality industry can showcase premium cocktail mixers as a unique selling proposition for their bar program.
3. International Trade - International trade industry can participate in Expo 2020 for international distribution of specialty beverage products.
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