The Volvic Coffee Drinks are Positioned as an Iced Tea Alternative
Michael Hemsworth — June 5, 2019 — Lifestyle
The Volvic Coffee drinks have been launched by Danone Germany as a new refreshment option that seeks to balance the flavors of coffee with fruit for a tasty alternative to traditional iced tea.
Made with a base of mineral water, the drinks come in three flavor options including Robusta & Blackcurrant, Mocha & Lemon and Arabica & Passion Fruit Lychee. Each one of the drinks are free from artificial flavors, preservatives and sweeteners, and contain just 25 calories per serving.
The Volvic Coffee drinks are all packaged in reusable PET bottles that encourage consumers to refill them with water after they have finished the beverage to extend the life of the packaging. The drinks are available now across Germany at retailers including Wasgau, Edeka, Globus, HIT and REWE.
Made with a base of mineral water, the drinks come in three flavor options including Robusta & Blackcurrant, Mocha & Lemon and Arabica & Passion Fruit Lychee. Each one of the drinks are free from artificial flavors, preservatives and sweeteners, and contain just 25 calories per serving.
The Volvic Coffee drinks are all packaged in reusable PET bottles that encourage consumers to refill them with water after they have finished the beverage to extend the life of the packaging. The drinks are available now across Germany at retailers including Wasgau, Edeka, Globus, HIT and REWE.
Trend Themes
1. Coffee-infused Beverages - Opportunity for coffee-inspired beverages that offer a healthier alternative to traditional coffee drinks.
2. Mineral Water-based Drinks - Disruptive innovation opportunity to create low-calorie, natural and refreshing drinks using mineral water as a base.
3. Sustainable Packaging Solutions - Innovation potential in reusable packaging designs for beverages that encourage waste reduction.
Industry Implications
1. Beverage Industry - Coffee, tea and water-based beverage companies can leverage on Volvic Coffee's success and create their own refreshing, low-calorie, and natural drink options.
2. Packaging Industry - Opportunity for packaging companies to create reusable PET bottle designs that promote sustainable practices in the beverage industry.
3. Retail Industry - Retailers can expand their product line by offering coffee-inspired beverages that cater to health-conscious consumers.
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