The Small-Batch Pride Gin Celebrate Inclusivity in London
Michael Hemsworth — June 12, 2019 — Lifestyle
References: harveynichols & thespiritsbusiness
The Pride Gin spirit has been unveiled by Pride in London as a new libation that is being launched to coincide with pride festivities taking place in the UK capital and around the world. The London Dry gin is produced in small batches to ensure the utmost attention to quality and is reported to have a citrus finish that is crisp and perfect for mixing into premium cocktails. The spirit will be available for purchase at Harvey Nichols and Gerry's Wine & Spirits as well as by the glass in bars located in the Soho district of London.
The celebratory LGBTQ-supporting gin was boasted by Deputy Director of Fundraising at Pride in London who explained, "We’re incredibly excited to launch Pride Gin as the spirit of the Pride season and can’t wait to raise a glass with everyone at the Parade next month. Profits from each bottle or glass sold go back into keeping Pride in London free for everyone to attend, so supporting the community couldn’t be easier than getting your hands on a bottle and pouring yourself a G&T - or a rainbow cocktail. Cheers to that!”
Image Credit: Pride in London
The celebratory LGBTQ-supporting gin was boasted by Deputy Director of Fundraising at Pride in London who explained, "We’re incredibly excited to launch Pride Gin as the spirit of the Pride season and can’t wait to raise a glass with everyone at the Parade next month. Profits from each bottle or glass sold go back into keeping Pride in London free for everyone to attend, so supporting the community couldn’t be easier than getting your hands on a bottle and pouring yourself a G&T - or a rainbow cocktail. Cheers to that!”
Image Credit: Pride in London
Trend Themes
1. Small-batch Spirits - The trend towards small-batch spirits offers opportunities for companies to create unique and high-quality products that appeal to niche audiences.
2. LGBTQ+ Representation in Products - More companies are recognizing the value of LGBTQ+ representation in their products, presenting opportunities for businesses to cater to this market.
3. Sustainability in Alcohol Production - Given growing concerns about sustainability, there is a need for innovation in the alcohol industry to promote environmentally-friendly practices.
Industry Implications
1. Alcohol - The alcohol industry can explore the creation of new products that cater to the LGBTQ+ community, focus on small-batch production, and adopt sustainable processes to differentiate themselves in a crowded market.
2. Retail - Retailers can capitalize on the growing demand for small-batch and unique spirits as well as LGBTQ+-supporting products through creative merchandising and strategic partnerships.
3. Hospitality - Bars, restaurants, and other hospitality businesses can promote themselves as LGBTQ+-friendly establishments and offer unique, high-quality spirits to attract customers.
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