Just Salad is Celebrating Pride Month with the Just Proud Salad
Katherine Pendrill — June 3, 2019 — Lifestyle
References: justsalad & qsrmagazine
With June officially underway, Just Salad has rolled out the 'Just Proud Salad.' Created to celebrate all LGBTQIA+ identities, the colorful new salad will be available until Pride Month ends on June 30th.
The Just Proud Salad is a vegetarian dish made up of romaine lettuce, red cabbage, plump cherry tomatoes, creamy avocado, crunchy carrots, and banana peppers. The rainbow-colored salad is then topped with house-made balsamic vinaigrette dressing. However, the best thing about the Just Proud Salad is that $1 dollar from each salad sold will be donated to a local LGBTQIA+ organization to promote inclusivity across the US.
Of course, Just Salad isn't stopping at one dish in its celebration of Pride Month. The chain is also a Bronze-level sponsor of NYC Pride and will be walking in this year’s NYC Pride March.
Image Credit: Just Salad.
The Just Proud Salad is a vegetarian dish made up of romaine lettuce, red cabbage, plump cherry tomatoes, creamy avocado, crunchy carrots, and banana peppers. The rainbow-colored salad is then topped with house-made balsamic vinaigrette dressing. However, the best thing about the Just Proud Salad is that $1 dollar from each salad sold will be donated to a local LGBTQIA+ organization to promote inclusivity across the US.
Of course, Just Salad isn't stopping at one dish in its celebration of Pride Month. The chain is also a Bronze-level sponsor of NYC Pride and will be walking in this year’s NYC Pride March.
Image Credit: Just Salad.
Trend Themes
1. Celebrating LGBTQIA+ Identities in Food - Opportunity to create more inclusive menus and support LGBTQIA+ organizations through food-related initiatives.
2. Cause-driven Marketing - Opportunity for businesses to align with social causes and demonstrate their commitment to inclusivity through product offerings and donations.
3. Supporting Local LGBTQIA+ Organizations - Opportunity for businesses to support and strengthen local LGBTQIA+ organizations through charitable donations.
Industry Implications
1. Restaurant Industry - Restaurants can create special menu items and partnerships to celebrate and support LGBTQIA+ communities during Pride Month.
2. Food and Beverage Retail - Food and beverage retailers can create special Pride-themed products and donate a portion of sales to LGBTQIA+ organizations during Pride Month.
3. Non-profit Sector - Local LGBTQIA+ organizations can benefit from partnerships with businesses that donate a portion of sales to support their initiatives.
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