From Personified Biscuit Boxes to Cartoon Bottle Branding
Tana Makmanee — June 26, 2013 — Marketing
It is becoming increasingly more difficult for retailers to draw in new buyers to their products because of fellow competitors, but these cartoonish branding techniques are cleverly utilizing adorable images and cute themes to connect with consumers.
Gone are the days when marketers could simply print the name of the product on the label and have customers scoop them up. Nowadays, with the competition so fierce between companies to sell similar products, new and inventive marketing strategies must be implemented to make a brand stand out from the rest. These cartoonish branding techniques are utilizing animated characters and themes as a way to connect with buyers on a more humorous and nostalgic level.
From bear-faced candy branding to cartoony liquor labels, these creative marketing examples are showcasing how cute images can make a bold and lasting impression.
Gone are the days when marketers could simply print the name of the product on the label and have customers scoop them up. Nowadays, with the competition so fierce between companies to sell similar products, new and inventive marketing strategies must be implemented to make a brand stand out from the rest. These cartoonish branding techniques are utilizing animated characters and themes as a way to connect with buyers on a more humorous and nostalgic level.
From bear-faced candy branding to cartoony liquor labels, these creative marketing examples are showcasing how cute images can make a bold and lasting impression.
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