Exploiting YouTube as an ad medium, from placement to sponsoring a YouTube star
Description - YouTube is fast becoming an advertising medium in its own right. While no dominant model has emerged, we know that you can pay for direct ad entry, host a user generated commercial contest, leverage an existing YouTube star or try to create your own viral videos.
Implications - Ads on YouTube are an acknowledgment that millions of consumers spend as much, if not more, time on the internet as they do on any other media form. It’s also a powerful platform for direct brand interaction. As the demographic shifts from traditional to new media, YouTubevertising is a logical next step for advertisers to capture the attention of consumers.
Implications - Ads on YouTube are an acknowledgment that millions of consumers spend as much, if not more, time on the internet as they do on any other media form. It’s also a powerful platform for direct brand interaction. As the demographic shifts from traditional to new media, YouTubevertising is a logical next step for advertisers to capture the attention of consumers.
Trend Themes
1. Branded Viral Content - Brands are leveraging viral video content to engage audiences with creative and entertaining ads that resonate on a personal level.
2. User-generated Content Campaigns - Companies are tapping into the creativity of their consumer base by launching contests that invite users to create their own content, providing them with a meaningful connection to the brand.
3. Digital Influencer Partnerships - Partnering with social media influencers and YouTube stars allows brands to tap into established fan bases and enhance their online presence through trusted third-party endorsements.
Industry Implications
1. Digital Marketing - Advertising strategies increasingly prioritize online platforms over traditional media to capture the growing digital-centric consumer base.
2. Entertainment - The entertainment industry adapts by creating engaging, shareable content and exploring new distribution platforms like YouTube to reach wider audiences.
3. Consumer Products - Consumer product companies utilize social media and digital influencers to build brand loyalty and create buzz around new product launches.
17 Featured, 17 Examples:
348,267 Total Clicks
Date Range:
Aug 07 — Aug 09
Trending:
Warm
Consumer Insight Topics:
