Designers form strategic partnerships to ignite new ideas
Implications - Collaborating with an already well-recognized brand benefits both parties. The best collaborations are usually between two companies producing similar products but reach different audiences. For example, high-end fashion designer Emilio Pucci lent his brand to the relatively more affordable Seven For All Mankind denim in order to reach a younger demographic. Likewise, two companies targeting the same demographic, yet offering varied products, can also enjoy success.
Trend Themes
1. Collaborative Branding - Strategic partnerships to reach new audiences through collaborations with established brands and companies.
2. Sustainable Fashion for Social Causes - Products and services that promote social and environmental awareness with proceeds benefiting specific causes.
3. Denim and Technology - Denim apparel infused with technology features such as mobile phones, laptops, and wearables.
Industry Implications
1. Fashion - Fashion designers and denim brands collaborate to create exclusive and unique denim products.
2. Social Impact - Social enterprises leverage denim apparel to support a range of causes and environmental initiatives.
3. Technology - Brands integrate technology into denim apparel to create versatile, functional products that meet customer needs.
15 Featured, 45 Examples:
1,002,173 Total Clicks
Date Range:
Oct 06 — Jul 09
Trending:
Warm
Consumer Insight Topics:
