Consumers are looking to street style blogs to find out what real people wear
Implications - The booming popularity of "street style" sites, blogs that include professional or amateur photographs of what real people are wearing as they go about their everyday business, indicates an online niche with a lot of potential. For example, fashion marketers or retailers could build their own street style sites, or feature street style imagery in their stores in order to promote their products.
Trend Themes
1. Tokyo Street Style - The popularity of anime and Japanese rock music has influenced a surge of macabre and Gothic fashion with a unique North American twist.
2. Summer Street Style - Trendsetters in Southern California are showcasing a mix of brightly colored shorts, floral mini dresses, and retro-styled shirts, reflecting a laid-back yet chic summer aesthetic.
3. Japan Fashion Fetishism - Tokyo's daring fashion trends, like Little Bo-Peep and Strawberry Shortcake costumes, show a passionate love affair with fetishism that often influences global fashion movements.
Industry Implications
1. Online Fashion Retail - Building street style-focused platforms and featuring user-generated content can attract a dedicated and fashion-conscious audience.
2. Fashion Photography - Professional and amateur photographers capturing everyday street styles can provide rich, authentic content for brands and publications.
3. Global Fashion Magazines - Incorporating diverse street style images from around the world can offer readers a tangible application of high fashion in real-life scenarios.
20 Featured, 28 Examples:
2,480,416 Total Clicks
Date Range:
Mar 06 — Sep 09
Trending:
Viral
Consumer Insight Topics:
