Scent innovation results in products that break traditional boundaries
Implications - In addition to celebrity endorsements, the world of fragrances has seen a number of innovations including luxury scents, custom scents, sampling kiosks, ‘no-scent perfume’ and even fragrance created from one's DNA. Just because it seems like it’s all been done, doesn’t mean there isn’t still room for innovation. How can you expand your brand’s reach, customize or otherwise tear down the traditional boundaries of marketing in your industry?
Trend Themes
1. Custom Fragrances - The rise in custom fragrances allows for a personalized experience and expands a brand's reach.
2. Convenient Application - Innovative ways of applying perfume, such as through rings, necklaces and solid perfumes allow for easy on-the-go application, ideal for customers living fast-paced lifestyles.
3. Unconventional Scent - The use of unusual or unexpected scents allows businesses the opportunity to disrupt the traditional perfume industry.
Industry Implications
1. Beauty & Personal Care - The beauty and personal care industry can tap into custom fragrance options to draw in customers who want a personalized scent.
2. Fashion & Accessories - Fashion and accessory industry can explore unconventional scent combinations and incorporate perfume into their products to create multifunctional items.
3. Travel & Leisure - The travel and leisure industry can utilize convenient perfume applications, allowing for easy application on-the-go for customers who are always on the move.
