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Premium Flight

From designer jets to first-class terminals, the world of air travel is evolving

Implications - The Singapore Airbus A380 received a lot of media attention for its $250,000 flight – an indication of the demand for ultra-luxury air travel. Consumers today want the maximum comfort, pampering, style and the best service they can afford. Luxury brands like BMW and Versace are designing plane interiors, while many airlines are beginning to offer business-class only flights, and flights with Internet and high-tech entertainment.
Trend Themes
1. Luxury Air Travel - Consumers today want the maximum comfort, pampering, style and the best service they can afford.
2. In-flight Entertainment - Companies who can create a travel experience in which flyers are able to relax and enjoy their time in the air will large returns in today's jet-setting industry.
3. Eco-friendly Air Travel - Businesses can take advantage of this new desire by creating more luxury items and branding.
Industry Implications
1. Luxury Brands - Luxury brands like BMW and Versace are designing plane interiors.
2. Hospitality - Many consumers do not want to sacrifice their lavish lifestyles and catering to this desire will bring brands success and a loyal following.
3. Travel and Tourism - Businesses can take advantage of this new desire by creating more luxury items and branding.
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured
117,177 Total Clicks
Date Range:
Mar 06 — Nov 07
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Airbus A350 with BMW Designed Interior
Airbus A350 with BMW Designed Interior
Airplane interiors are boring. Why is there never any innovation? Well, BMW has changed that. The new Airbus A350 twinjet is being unveiled at the Aircraft Interiors Expo in Hamburg, and it has a BMW… MORE
Versace to design Airplane interiors
Versace to design Airplane interiors
Gianni Versace SpA and TAG Group SA are now collaborating to design interiors for private jets, including the Bombardier Global Express and Boeing BBJ. Interested clients can work with Versace to customize… MORE
Fully Reclined Airplane Bed
Fully Reclined Airplane Bed
Flying in Style
Delta is the first U.S. Carrier to announce true lie-flat seats in international business class in early of 2008 The personal sleepers feature a leading entertainment system, digital video and music in… MORE
Carbon Neutral Flying
Carbon Neutral Flying
Silverjet is the World's First Eco-Stylish Airline
Silverjet, a new British airline, aims to become the global market leader in eco-friendly business class ‘luxury’ air travel. The company, which is currently only flying from NYC to London, has joined… MORE
$250,000 Plane Ticket
$250,000 Plane Ticket
Singapore Airbus A380
We have heard about the largest passenger airplane to ever fly but, have you heard what it will cost to be one of the first to fly on it? A flight from Singapore to Sydney on Singapore Airline's brand… MORE
Luxury Terminal
Luxury Terminal
Exclusive Quatar Terminal for 1st Class
Qatar Airways is launching a 10,000 square meter exclusive terminal for first class passengers. The terminal features spa treatment rooms, saunas, and other luxury amenities. Akbar Al Baker, the CEO of… MORE
play_circle_filledFly the Networked Skies
Fly the Networked Skies
Virgin America Debuts "Red" Entertainment Aboard
To start with, every seat has 110v power, an Ethernet jack and USB ports; EVERY seat. Add to that the in-flight entertainment system called “Red” developed by Virgin and run over Linux servers giving… MORE