More big brands are choosing to go pink for Breast Cancer Awareness
Implications - "Pink marketing" has become ubiquitous for Breast Cancer Awareness, and the Breast Cancer campaign has become a pop-culture symbol as younger generations catch on and want to participate in the now mainstream movement. Many brands are joining in to create niche products that promote the pink ribbon cause. The combination of cause marketing and fashion is still a relatively new concept (launching in the early 1990s with the AIDS red ribbon). Future marketers might consider what other industries can be partnered with to promote their cause.
Trend Themes
1. Cause Marketing - The combination of cause marketing and fashion is still a relatively new concept, launching in the early 1990s with the AIDS red ribbon, and has become increasingly popular, presenting opportunities for businesses to use their products for advocacy.
2. Pink Products - Many companies realize that corporate social responsibility is high on consumer's minds and use pink products to show support for breast cancer awareness, presenting opportunities for businesses to engage with consumers by promoting a good cause through their work.
3. Collaborations - Collaborations between different industries such as automotive and fashion, or electronics and charity, are becoming increasingly popular for promoting awareness and raising funds for breast cancer, presenting opportunities for businesses to partner with organizations in different industries for advocacy.
Industry Implications
1. Fashion - Fashion industry can fundraise and raise awareness by creating pink products, designing advocacy products, or collaborating with other industries on products for promotion.
2. Automotive - The automotive industry can engage with consumers and fundraise for breast cancer by creating custom or limited edition vehicles, partnering with foundations for research and advocacy or promoting safe-driving initiatives.
3. Technology - Technology companies can engage with consumers and fundraise for breast cancer by creating pink products, donating a percentage of sales or partnering with foundations for research and advocacy.
