Revitalizing a retro brand and engaging a new generation through customization
Implications - In large part, young people define themselves by their images and take great pride in creating their own unique styles. Older, more established brands can reinvent themselves by enabling users to customize designs that align with their personalities. Converse is a retro brand that has reinvented itself through customization by collaborating with other fashion houses and gaining endorsements by stars like Johnny Knoxville, thereby repositioning itself as a symbol of counterculture and self-expression.
Trend Themes
1. Customization - Enabling users to customize designs reinvents brands and drives counterculture and self-expression.
2. Special Editions - Special editions of iconic brand products create brand familiarity and appeal to consumers through elements of popular culture.
3. Punk Influence - Punk-inspired shoes and designs create radical brand appeal and stay true to original brand ethos.
Industry Implications
1. Apparel & Fashion - Businesses in the fashion industry can utilize customization and special editions to maintain relevance and appeal to evolving consumer tastes.
2. Music & Entertainment - Incorporating elements of music and entertainment in products creates familiarity and fan-base appeal.
3. Marketing & Advertising - The incorporation of guerrilla marketing and street art in product design can create new advertising mediums that attract urban, creative consumers.
20 Featured, 28 Examples:
1,887,450 Total Clicks
Date Range:
Aug 07 — Jul 09
Trending:
V. Hot
Consumer Insight Topics:
