Fake eyelashes are making a real impact in the cosmetics industry
Implications - Fake eyelashes have come a long way from those simple stick-ons available at the drug store. Now you can really dial up the drama with luxurious lashes that are applied individually, including feathered lashes and $10,000 sets studded with diamonds. Product categories that have long been ignored or under-promoted are finding new ways to break through. Lesson for marketers: Take your most mundane product and figure out a way to make it more dramatic or extravagant.
Trend Themes
1. Personalized Faux Eyelashes - The trend of personalized faux eyelashes is increasing, and companies may benefit from producing more unique and customized product options.
2. Animal-friendly Products - Social consciousness about animal rights is increasingly growing, meaning companies should consider alternative, cruelty-free products.
3. Light-embedded Eyelashes - With inspiration sourced from Asian fashion trends, eyelash lights are an innovative addition to the traditional concept of makeup.
Industry Implications
1. Cosmetics Industry - The cosmetics sector should seek ways to offer more popular and adventurous fake eyelash options.
2. E-commerce Industry - E-commerce websites should consider stocking cruelty-free beauty alternatives based on growing consumer demand.
3. Fashion Industry - The fashion industry should consider incorporating alternative beauty modifications into wearable trends for runway and everyday fashion.
18 Featured, 31 Examples:
2,596,525 Total Clicks
Date Range:
Sep 06 — Feb 08
Trending:
Viral
Consumer Insight Topics:
