Innovative approaches to baby care make life easier and more entertaining
Description - Forget about boring white diapers or disposables that leave a smelly carbon footprint. Modern diapers are about aesthetics and design, and even multi-functionality. Dads are now being targeted as well, with Mr. Mom products like masculine diaper bags and vests. Technological innovations include alarms that inform of soiled diapers. And the movement towards being more eco-friendly or using organic products has revived the cloth diaper.
Implications - Baby products have traditionally been marketed to women. Marketers have been able to expand their targeting, thanks to men taking a more active role in day-to-day parenting. In terms of further opportunities in this area, marketers can look to the grown-up world to see which types of products can be transposed to baby’s world (e.g. eco-friendly goods).
Implications - Baby products have traditionally been marketed to women. Marketers have been able to expand their targeting, thanks to men taking a more active role in day-to-day parenting. In terms of further opportunities in this area, marketers can look to the grown-up world to see which types of products can be transposed to baby’s world (e.g. eco-friendly goods).
Trend Themes
1. Eco-friendly Baby Products - As awareness of environmental concerns grow, the demand for eco-friendly products in the baby care market is on the rise.
2. Multifunctional Baby Products - Combining different functionalities in a single product like convertible cribs, diaper bags turned into baby carriers and more is becoming more popular and convenient
3. Masculine Baby Products - As fathers get more involved in parenting and gender roles shift, baby products that cater to dads are gaining popularity
Industry Implications
1. Baby Care - The trends towards eco-friendliness, multifunctionality, and dad-friendly products are all relevant for the baby care industry.
2. Fashion - As fashion trends emerge in adult markets, designers are creating chic and stylish options for baby accessories.
3. Environmental/green Technology - Creating eco-friendly options for baby products like diapers, ointments, and other essentials is an opportunity area for green technology.
13 Featured, 5 Examples:
338,520 Total Clicks
Date Range:
Mar 07 — Jul 09
Trending:
Warm
Consumer Insight Topics:
