Kobe Bryant Jumps Over Aston Martin for Nike
lourdes sanchez bayas — April 19, 2008 — Marketing
References: adrants
Los Angeles Lakers superstar shooting guard Kobe Bryant did a YouTube ad for Nike where, in an act of macho bravado, he jumps over an Aston Martin car coming straight at him at 50 miles per hour. Nicely executed stunt if in fact the maneuver was real.
Before the end of the commercial, Kobe, in a PSA moment, tells the rest of us not to try the stunt at home. The commercial is being distributed by the Jun Group.
I don't know about you guys but I feel like I have enough spring in my legs and maybe a few billion dead cells in my brain to try the stunt in the middle of a highway with several cars coming at me at the same time. And I would be doing it for free!
What do you have to say about that Bryant?
Before the end of the commercial, Kobe, in a PSA moment, tells the rest of us not to try the stunt at home. The commercial is being distributed by the Jun Group.
I don't know about you guys but I feel like I have enough spring in my legs and maybe a few billion dead cells in my brain to try the stunt in the middle of a highway with several cars coming at me at the same time. And I would be doing it for free!
What do you have to say about that Bryant?
Trend Themes
1. Extreme Stunt Advertising - Disruptive innovation opportunity: Exploring creative and daring advertising campaigns that involve extreme stunts to captivate audiences and create a memorable brand experience.
2. Youtube Advertising - Disruptive innovation opportunity: Developing innovative strategies to leverage the power of YouTube as a platform for effective brand advertising and storytelling.
3. Safety Awareness in Advertising - Disruptive innovation opportunity: Incorporating safety messaging and disclaimers in advertising to promote responsible viewing and discourage dangerous imitation.
Industry Implications
1. Sports and Athletic Brands - Disruptive innovation opportunity: Collaborating with professional athletes and executing daring stunts to showcase product performance and create a buzz in the sports industry.
2. Digital Marketing and Advertising Agencies - Disruptive innovation opportunity: Offering creative and unconventional advertising solutions, including extreme stunts, to help brands stand out in the competitive digital advertising landscape.
3. Automotive Industry - Disruptive innovation opportunity: Partnering with brands to incorporate their vehicles into daring promotional stunts, demonstrating the safety and performance features of the vehicles in a captivating way.
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