Adding a hint of flavor, cause or theme is enough to turn something ubiquitous
Implications - Anything infused with uniqueness, opulence or creativity is favored over the bland, and that includes items of necessity and survival. As much as water is a necessity, numerous companies have also found ways to turn hydration into a memorable experience. For example, Balance Water is infused with wildflower essences to promote balance and well being. By adding design or detail, objects can easily achieve luxury status, thereby retailing for more than they would in a more basic state. Consumers increasingly defining themselves through their possessions; there is a demand to stand out, appear affluent and have objects of exclusivity.
Trend Themes
1. Infused Flavors - Infusing new and unique flavors in everyday products has become a popular trend as consumers demand new and exciting experiences from basic items like water and tea.
2. Convenience Innovation - The convenience of charging mobile phones while waiting for transportation, and making unique flavored drinks at home have been driving innovation trends in recent times.
3. DIY Ordering - With the growing trend in DIY, offering drink dispensers that lets customers customize their own flavored drinks, juices, and other beverages provides an excellent business opportunity in this era of personalization.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry can offer innovative products with new and unique flavors that cater to consumers' evolving tastes.
2. Marketing and Advertising Industry - From installing cell phone chargers to adding unique flavors to basic items, the marketing and advertising industry consistently seeks disruptive ways to reach consumers in the digital age.
3. Retail Industry - Offering convenience-focused tools like herb-infusing pitchers and drink dispensers that enable customers to make their own unique drinks or juices at home provides the retail industry with an opportunity to meet the growing demand for DIY options.
4 Featured, 31 Examples:
458,208 Total Clicks
Date Range:
Nov 07 — Aug 13
Trending:
Mild
Consumer Insight Topics:
