Boots continue to be one of the hottest fashions and the more eclectic, the better
Implications - Boots have always been key fashion essentials during colder months, but the designs that are creating the most viral buzz are those that are eclectic reinventions of traditional design. Many footwear brands are using effective strategies that consist of modifying an already appealing product, offering extra accessories, making it more affordable (or high-end ) and expanding to new markets such as children and pets.
Trend Themes
1. Celebrity Endorsements - Businesses that can get on the good side of a celebrity will all of a sudden be seen as wondrous in the eyes of the public.
2. Innovative Design - By amending a traditional product to add a pragmatic element, the brand establishes itself as an innovator.
3. Self-expression - Products that allow consumers to not only demonstrate their unique characteristics but that are also functional for a particular activity, will appeal to individuals.
Industry Implications
1. Fashion - Fashion designers are always looking for design inspiration in unusual places; the latest innovation in this arena heads all the way back to the Jurassic era.
2. Footwear - Companies will benefit by considering the importance consumers place on being able to have their personality shine regardless of what they are doing.
3. Children's Products - The China folk art baby boots help bring the style craze to the wardrobes of the youngest of generations too.
17 Featured, 101 Examples:
4,788,668 Total Clicks
Date Range:
Nov 07 — Sep 09
Trending:
V. Hot
Consumer Insight Topics:
