Chocolate products with the promise of health benefits
Implications - Now you have a great excuse to eat chocolate – it’s good for your health. Companies in the food industry are improving consumer appeal by promoting health benefits associated with their products. A great example is SmartChocolate, which is touted to relieve premenstrual syndrome and associated cramps. Likewise, beauty and pharmaceutical companies are leveraging their allure by integrating edible favorites such as chocolate.
Trend Themes
1. Health-promoting Chocolate - Companies are promoting chocolate as a health food and incorporating beneficial ingredients to add functional benefits.
2. Edible Beauty Products - Beauty and personal care companies are leveraging consumers' love of chocolate to create new and unique products for their personal care offerings.
3. Novel Chocolate Experiences - Innovative companies are creating unique chocolate experiences, such as chocolate beauty treatments for men and Easter chocolate spa treatments, to attract consumers looking for something different.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can explore the potential of promoting the health benefits of their products and incorporating functional ingredients to create new chocolate products.
2. Beauty and Personal Care - Beauty and personal care companies can consider incorporating chocolate into their product offerings to create unique and differentiated products that appeal to consumers.
3. Health and Wellness - Companies in the health and wellness industry can explore the potential of promoting the nutritional benefits of chocolate and incorporating beneficial ingredients to create functional foods and supplements.
