Match.com Teams up With BT Vision for Unusual Show
Susan Read — July 24, 2009 — Lifestyle
That’s right. Match.com has teamed up with BT Vision to launch an online dating channel.
Really? Is it even possible to make dating from home easier? Apparently. And for those of us who have been wearing our best Manolo Blahniks to surf the web, rest assured that on BT Vision’s IPTV service, everyone dates in their jammies.
This might not be so bad. What better way to spend commercial breaks than perusing the local bachelor scene? Match.com calls it a “cross-platform strategy;” we call it the future, and our future involves hot singles, remote control flirting, and popcorn.
Being able to search for love on the box, from the comfort of your own couch, means that finding love really couldn’t be easier and you don’t even have to take off your slippers.
Really? Is it even possible to make dating from home easier? Apparently. And for those of us who have been wearing our best Manolo Blahniks to surf the web, rest assured that on BT Vision’s IPTV service, everyone dates in their jammies.
This might not be so bad. What better way to spend commercial breaks than perusing the local bachelor scene? Match.com calls it a “cross-platform strategy;” we call it the future, and our future involves hot singles, remote control flirting, and popcorn.
Trend Themes
1. Online Dating TV Channels - The trend of online dating channels is disrupting the traditional way of finding love by combining technology with media to create new ways of connection and engagement.
2. Cross-platform Strategy - The trend of cross-platform strategy allows companies to expand their reach and cater to their audience in various ways by integrating their services with other platforms.
3. At-home Entertainment - The trend of at-home entertainment is disrupting the traditional way of going out and consuming media, by providing users with personalized entertainment at their convenience.
Industry Implications
1. Online Dating - Online dating websites and apps have an opportunity to expand their user base and engagement by partnering with media companies to offer their services on different platforms.
2. Media and Entertainment - Media and entertainment companies can benefit from partnering with dating apps to offer their users a new experience and keep them engaged with their content.
3. Telecommunications - Telecommunications companies have an opportunity to differentiate themselves and add value to their services by partnering with dating websites to offer their users a unique and convenient experience.
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