Infusing technology into windows to create interactive experiences
Implications - A window isn't just a window anymore. While retailers have been experimenting with digital window displays over the last few years, not until now has technology really enhanced the interactive functions of windows. Whether used for interactive storefront games and touchscreen shopping or applied to cars to augment a rider's experience, technological innovations in the world of windows are on the rise.
Trend Themes
1. Interactive Storefronts - Creating interactive displays on storefronts to engage customers and offer rewards for fun interaction.
2. QR Code Scanning - Using QR codes and scannable technology to offer convenient purchasing experiences for customers through window displays.
3. Interactive Windows - Innovative use of smart windows and OLED technology to enhance user experience and create new opportunities for virtual shopping.
Industry Implications
1. Retail - Using customer engagement to drive in-store and online sales, as well as convenient purchasing experiences offered through innovative storefront technology.
2. Automotive - Incorporating interactive rear windows for car passengers to enhance their experience and connect with the environment around them.
3. Technology - Using OLED, touchable, and transparent screens to create new opportunities for innovative product offerings and utilizing crowdsourcing to create user-generated content.
