Rebranding ordinary products to appeal to fashion-focused consumers
Implications - There are just some things that people don't expect to be fashionable -- like soft drinks and razors, for example. But that doesn't mean brands won't get consumer attention when it recreates or markets these ordinary products with a fashionable twist. A lot more people, both men and women, are interested in style these days, and turning a simple item into a stylish one stands to make it more appealing, especially when your target is a younger, hipper audience.
Trend Themes
1. Fashionizing Ordinary Products - As more people prioritize style, brands stand to gain consumer attention by marketing ordinary products with a fashionable twist.
2. Collaborations Between Fashion and Consumer Industries - Brands have the opportunity to create cross-industry collaborations and co-branded products in order to reach new audiences.
3. Targeting Younger, Hipper Audience - Brands that create products and ad campaigns tailored to younger, style-conscious consumers stand to gain market share in these demographics.
Industry Implications
1. Packaging Design - The design and packaging industry can take inspiration from fashion trends and incorporate them into ordinary products to create a unique and trendy consumer experience.
2. Fashion and Beauty Retail - Retailers in the fashion and beauty industries can collaborate with consumer product brands to create co-branded products and cross-promote each other's offerings.
3. Male Grooming - Brands that create innovative grooming tools designed to meet the specific needs of style-conscious men can stand out in a market traditionally focused on function over form.
