Sophisticated technology in sports gear enhances athletic performance
Implications - Recently, we highlighted fitness technology tools that enhance the way individual consumers exercise. Now there are innovations that help athletes become even better at their respective sports. From hi-tech snowboarding equipment to futuristic helmets and even technology that allows the visually impaired to play soccer, these hi-tech athletic innovations are changing the world of sport and athletic performance as we know it.
Trend Themes
1. Athletic Recovery Apparel - Compression apparel is being developed to aid recovery in athletes through pressure application to major muscle groups, promoting blood circulation and lactic acid displacement.
2. Sensory-enhancing Wearables - Performance-enhancing wearable technology like visors and headgear designed to improve visual information processing and motion timing in athletes is an emerging trend.
3. Audio-based Sports Training Aids - Sound cues used to navigate sports fields are gaining popularity with products like Sight of Football on iPhone, and may expand to other sports training soon.
Industry Implications
1. Sports Equipment - A focus on technologically-driven innovations in sportswear, training aids, and protective gear is pushing sports equipment manufacturers to explore R&D opportunities more.
2. Wearable Technology - Advancements in wearable technology have allowed manufacturers to create more sophisticated, high-tech gear with sensory-enhancing capabilities.
3. Emerging Sound Tech - The rise of sound-based sports training products highlights the potential for audio engagement beyond music and the audio experience industry, and its potential role in creating new market opportunities.
